MAPLE GROVE EYE CARE Privacy Policy Last Updated: April 13, 2026 Maple Grove Eye Care ("we," "us," or "our") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy describes how we collect, use, and safeguard your personal information. 1. Information We Collect We may collect the following categories of information: Patient Information: Name, date of birth, address, phone number, email address, insurance information, and health records as needed to provide eye care services. Mobile Phone Number: When you opt in to our text messaging program, we collect your mobile phone number for the purpose of sending you SMS messages. Website Information: When you visit mgeyecare.com, we may collect standard web analytics data such as IP address, browser type, pages visited, and referring URL. 2. How We Use Your Information We use the information we collect to: Provide, coordinate, and manage your eye care Send appointment reminders and confirmations via SMS Respond to your questions and requests via SMS Send prescription refill notifications via SMS Process billing and insurance claims Comply with legal and regulatory requirements Improve our services and patient experience 3. Text Messaging Program When you opt in to the Maple Grove Eye Care Patient Messaging program, your mobile phone number is used solely to send you messages related to your care and administrative needs. Specifically: We will not sell, rent, loan, trade, lease, or otherwise transfer your phone number or any information collected through our SMS program to any third party for promotional or marketing purposes. We will not use your phone number or opt-in data for purposes unrelated to the Maple Grove Eye Care Patient Messaging program. Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP. Reply HELP for assistance or call (208) 344-7944. 4. HIPAA and Protected Health Information Maple Grove Eye Care is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). We maintain the privacy and security of your Protected Health Information (PHI) in accordance with HIPAA, the HITECH Act, and applicable state law. We maintain physical, technical, and administrative safeguards to protect your health information. We will not use or disclose your PHI except as permitted or required by law, or with your written authorization. Text messages sent through our messaging program may contain limited health-related information such as appointment dates and times. By opting in, you acknowledge that SMS is not a fully encrypted communication method. A complete Notice of Privacy Practices is available at our office upon request. 5. Information Sharing We do not sell your personal information. We may share your information only in the following circumstances: With healthcare providers involved in your care With your insurance company for billing and claims processing With business associates who perform services on our behalf and are bound by HIPAA-compliant agreements When required by law, regulation, or legal process With your written consent 6. Data Security We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. 7. Your Rights You have the right to: Request access to your health records Request corrections to your health information Request restrictions on certain uses and disclosures Receive an accounting of disclosures of your health information Opt out of our text messaging program at any time by replying STOP 8. Children's Privacy We do not knowingly collect personal information from children under 13 through our website or SMS program. Messaging for minor patients is conducted through a parent or legal guardian. 9. Changes to This Policy We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. Continued use of our services after changes constitutes acceptance of the revised policy. 10. Contact Us If you have questions about this Privacy Policy or our privacy practices: Maple Grove Eye Care Phone: (208) 344-7944 Website: mgeyecare.com